An Overview of trade 1 Prepared by Deborah Baker Texas Christian University Chapter 1 right of first publication ©2006 by South-Western, a element of Thomson Learning. only when rights reticent 1 Learning Objectives 1. Define the term trade 2. Describe quad market management philosophies 3. Discuss the differences betwixt sales and market orientations 4. Describe several(prenominal) reasons for studying marketing Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 2 Learning Objective Define the term marketing On Line http://www.marinemax.com 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 3 What is marketing? A Philosophy An Attitude A Perspective A Management Orientation A Set of Activities, including: Products Pricing furtherance Distribution 1 Chapter 1 Copyright ©2006 by South-Western, a divisio n of Thomson Learning. All rights reserved 4 What Is Marketing? American Marketing friendship Definition Marketing is an organizational scat and a set of processes for creating, communicating, and delivering hold dear to customers and for managing customer relationships in slipway that benefit the organization and its stakeholders.
1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 5 Marketing Creating value Customer value and beneficial relationships Exchange A B Delivering value 1 Chapter 1 Copyright ©2006 by South- Western, a division of Thomson Learning. All! rights reserved Communicating value 6 The Concept of Exchange The idea that slew bewilder up something to receive something they would rather have. 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 7 The Concept of Exchange At Least both Parties Something of think of Necessary Conditions for Exchange...If you want to get a full essay, show it on our website:
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