Online Auction Case Analysis

Industry and militant Situation Analysis 1. Dominant stinting Characteristics of the Online vendue sale Industry commercialise Size: § 14.5% of an estimated 320 zillion users will be registered to an online auction post. § Revenues from online business-to-business be a $one hundred forty-five jillion market. Business-to-consumer is 31.2 billion. § The bailiwick market for auctions, garage sales, flea markets and classified purchases was greater than $ nose candy billion in 1999 § In 1999 an estimated 8.2% of Internet users registered at an auction site; the percentage was expected to be 14.5% by 2002. stove of Competitive Rivalry: § Dominant players be competing internationally in move of North America, Europe, Asia and Latin America as strong as local and regional competitors going after turning point markets. Market Growth Rate: § Estimated exploitation of business-to-business sales is 665% by 2004. § E-commerce in the U.S. accounted for over 65% of all Internet minutes in 1999 but estimated only 38% in 2003. This indicates the growth in other parts of the world. Stage in demeanor vibration: § Rapid growth and takeoff the market is in a boom, as markets open up around the world, and more(prenominal) households are connecting to the Internet. Number of Competitors in Industry: § There are a small number of market leaders, including eBay, Amazon, and Yahoo as well as a group of smaller competitors such(prenominal) as eHammer, edeal, and Haggle online.

Customers: § Bargain hunters view online auctions primar! ily as a form of entertainment; their objective usually was to insure a great deal. § Hobbyist/collectors used auctions to search for specific goods that had a lofty value to them personally. § Sellers There are three types, episodic sellers, hobbyists/collectors, and part sellers. Ease of Entry/Exit: § High accounting entry barriers receivable to the strong market leaders. New entrants will befuddle to administration the challenge of competing with recognized brands, customer... If you want to get a to the full essay, order it on our website: OrderCustomPaper.com

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