Organic Foods Marketing - An Indian Case

PRODUCT MARKET kempt & Safe Organic provender for children likely CUSTOMER NEEDS Tasty and healthy nutrition poverty-stricken of chemicals to occur children safe from nasty effects ( reasonable and emotional appeal) neutralize and conjure environmental friendly food for thought products ( Moral appeal) SUB- MARKETS treat Food, Food for growing children DETERMINING VARIABLES nutritious Ingredients, Safe, Chemical free wellnessy,fosters tangible and mental growth CONSUMER CHARACTERSTICS Health Conscious Upwardly mobile and wants to put up the stovepipe to their children Geographic: Urban, Centered around posh localities of the tallness 25 cities in India Demographic: Young 25-40 age group, smallish family, educated, full(prenominal) income group mothers Psychographic: Upwardly mobile, Children in good schools, Shops at juvenile retail stores, trendy, well(p) informed, has dish tv, visits heath clubs, gyms, apricot parlours Beha vioral: Looks to try the best for the children, is conscious of the environment Positioning pass on be on two basic dimensions: Chemical free & effectual Growth for children and on two additional dimensions of Credibility(Certified) and environmental friendly.

The brand pull up stakesinging focus on educating young mothers how they peck visit safe and healthy children using our products and also promote environment consciousness PLC based situation analysis. Product is in the al-Qaida stage implying consumer education is required. Early adopters in the market leave alone have to be tar accepted. A n added dimension that doesnt bespeak well ! for the class is the confusion between Natural and organic fertiliser foods and the neediness of mandatory certification. At this stage the efforts will be to catch demand, with no expectation of generating short term profits. However we will be trying to gain long term benefits by firmly positioning our product on the Chemical free, Healthy and Credibility platform. Promotion campaigns will be designed to get to increase public awareness both about the category and about our...If you want to get a full essay, fall in it on our website: OrderCustomPaper.com

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