Analysis of Advert Essay Example | Topics and Well Written Essays - 2500 words

Analysis of Advert - Essay Example3). merchandise strategy is a plan to which the firms should adhere to so to have an upper hand over its competitors and plans to strive the desired objectives. In formulation of the trade strategy and to sell the product effectively, analysis of cost put on should be undertaken. Nike Ad Appeal Nike is the leading innovator in footwear for the athletic including lops, accessories and equipment. Mission of Nike is to arrest inspiration along with innovation to each and every athlete across the globe. Nikes consumer affairs burster aims to provide the customers with the highest standard of service building loyal consumer relationship across the globe (Nike, 2011). The above crisscrosss publicizing describes the advertising strategy along with the aim and motive of the company. Nike mission is to provide innovative and comfort adapted footwear, apparel and other accessories to the athletic around the world and this is depicted truly through the above given prints advertisements. ... Nike with its that Do It campaign was able to increase the domestic share and worldwide sales. The campaign had captured the corporate ism of determination, grit and of course passion. Nike is known for determination, detachment and unsentimental attitude. However with its campaign of Just Do It it was able to reassure the consumers that Nike was a quality brand. Celebrity endorsement has also appealed to consumers and it became a self fulfilling image (CFAR, 1998). trade Concept The marketing concept will take into consideration the following which help to determine the marketing strategy of Nike and further implementation on the same. Segmentation Segmentation is necessary for business to perform as it helps the firm to differ its product from its competitors which gives rise to healthy competition. All consumers are not alike and frankincense different consumers have different types of needs and thus by segmentation the market place and by choosing the target market, companies will be able t provide all the benefits to its desired market segment. at a time the target market has been identified along with the segment the company will be able to break up on the mode of advertising. The prints ads of Nike clearly have indicated the segment that Nike caters to. In all the prints ads of Nike along with the two print ads shown in this section determine the segment of Nike. Nike has part its product for the young and for the middle aged masses within the age group of 20 to 50 years. Based on economic segmentation Nike has segmented its product accordingly to the lifestyles of high, medium and also for the low end customers. Geographically Nike has segmented the market into confused segments