Global Marketing Assignment Example | Topics and Well Written Essays - 1500 words

Global Marketing - Assignment ExampleCulture is treasure to be an essential constituent which imposes considerable impact upon the entire performance of the organisations (Lee & Carter, 2009 Bardhan & et. al., 2006). Culture is recognised to be an essential element on the basis of which the unalike magnitudes of human behaviour atomic number 18 determined. Culture comprises different elements that include belief, morals, knowledge, art and tradition among others. These are discordant elements that depict the culture of a particular society. Moreover, culture is based on different macro environmental factors including social, economic, political and religious beliefs. In this regard, people of a society develop pagan values, behaviour and beliefs on the basis of the aforementioned factors (Soares & et. al., 2007). Culture is based on various concepts such as attitudes, values and ideas through which people perform various actions in a society. The heathenish values and beliefs are usually shared amid the people of a society according to which individuals develop their ethnic values and acquire behaviour (Belshek, 2004). Global marketing is often regarded as an appropriate strategy which adopt by origin originations with the intention of conducting diverse operational functions effectively on a world(a) context. Presently, there are various factors that force out be viewed to be responsible for business organisations to practise their respective operations successfully in overseas business market segments. In this regard, these factors comprise minimised or unrestricted trade barriers, multilateral agreements in relation to trade activities and prevalence of common business market conditions. Culture is often recognised to melt down an imperative role in supporting the organisations towards making effective decisions. Business organisations, in order to execute their respective operational functions or activities efficiently in the worldwide market s egments, are required to possess adequate knowledge in relation to fundamental and cultural values. In this respect, organisations having adequate knowledge in relation to cultural values will be able to operate their business operations with great efficiency. It is worth mentioning that organisations, with appropriate understanding and knowledge about cultural values and beliefs will be facilitated with the fortune of formulating along with executing effective marketing strategies towards the accomplishment of predetermined business targets (Vogt, 2013 Kotabe & Hesen, 2010 Gillespie & et. al., 2010 Lee & Carter, 2009). Culture should be considered in global marketing as the present business market scenario or the market conditions is recognised to be changing frequently due to several factors. The foremost factors for the change in the market conditions can be apparently observed as the development of new business markets and the preferences of global consumers that are promisi ng to alter in relation to demographics along with expectations. It has been viewed that the global marketing activities have changed due to the dissimilar cultural values along with beliefs that holds by the worldwide customers (Keegan, 2011 Lee & Carter, 2009 Passaris, 2006 Picard, 2004). Thus, it can be affirmed that the market conditions of global market are often predicted to remain much dependent