Business Management Expanding Product Overseas Essay

Business Management Expanding Product Overseas - Essay ExampleThe gradual elimination of barriers to the lam of goods, services, and investment, coupled with strong protection of intellectual property rights. Also, The United States is the largest source of FDI in Mexico, accounting for 65% of total FDI in 2003 (Villarreal, 2005). In spite of the fact that Mexicos GDP in 2004 was $677 billion, the country has a electrostatic political situation and high rates of economic growth. Economic trends and analysis (Villarreal, 2005) show that Mexico proposes great opportunities for the companionship and can be valued as potential market for this type of equipment.Marketing mix (4 Ps) leave alone be based on the following objectives for the union in Mexico to initiate co-operative marketing with medical centers and hospitals in the big cities around the country. Product It combines an insulin pump with a glucose monitor and facilitates data interchange between the two. The physical exe rtion of the integrated system is expected to make it more convenient for people to manage their diabetes. The device does non require a battery, With no wires across the skin, there is no deterioration of the skin surface or other areas inside the skin and no danger of track infection. Place The products leave be delivered by trucks beca usance this is the most economizing way for the company to deliver the goods. There are no transit points needed. The shipping allow for be 4 times a month. The products will be packed in the USA including an centering on the Spanish language. Outside resources and customs brokers will be unnecessary as the company covers in all the areas of delivery. The company will be one of the largest medical equipment companies in Mexico, and its approach of mainly independent distributors would bear to serve it well against other large rivals. Promotion Advertising messages will be designed to authorise with potential consumers in different regions. A lso, it will involve both on-line and offline advertising. The core of promotion will be personal selling and sharpen marketing. Applied to the device for diabetics, go marketing refers to consumers being adapted to order products from their home. Direct marketing will involve a number of different methods which can be used in order to reach, communicate, interest and encourage consumers to buy (Fill, 1999).The main difference from competitors products is that device is easy to use it has a smaller size and lower cost while keeping all the basic characteristics of connatural products. The basic advantage of this product is absence of seasonality in purchases, which allows the company to calculate revenue growth and the power point of market penetration. In the USA, the company uses similar strategies to reach the target market and increase sales. In the USA, direct mail involves the posting of promotional literature, designed to sell a product or service direct to a potential c ustomers home and hospitals. In Mexico, direct mail (mainly to hospitals and medical centers) will help the company to reach a widely dispersed target market. A Pricing