Philippine Daily Inquirer

The Filipino day-after-day asker I. universe Filipino fooling asker is superstar of the well-nigh prominent compositions in the Filipinos. It is the most(prenominal) wide contract publisher nowadays because of its updated content. The Filipino mundane Inquirer is undeniably the countrys most widely submit and circulated news spirit. With everyplace 2. 7 trillion across the nation readers mundane, it enjoys a market place parcel of land of on the whole over 50% and tops the readership surveys.Not just is it the most read among all(a) sectors and ages, it is also the countrys most trusted quotation of hard-hitting news and countless(prenominal) exposes. Distinguished by award-giving bodies like the Catholic Mass Media Awards, Jaime Ongpin Awards for Investigative Journalism and Anvil Awards, it is the Philippines most awarded broadsheet with over 200 awards and citations. Besides being the countrys leading journalistic voice, the Inquirer is also noniceablely committed to loving responsibility and has acquitn an active role in various socio-civic programs.Its business savvy and social conscience have been recognized with the Agora Award for Outstanding market Company of the Year in 1998, Anvil Award of Merit for its affaire in Tabang Mindanaw and Gold Quill Award of Excellence for Economic, Social and environmental Development in 2003. It is also the most environmentally friendly news radical in the country, being the first local composition to use extreme soy-based ink, speed of light% recycled newsprint and a resizing of the paper saving seven trees a day.It won a special citation from the Catholic Mass Media Awards for its environmental initiatives and a Gold Quill Award of Excellence for its youth readership program. Its purposeful goal of making a difference in the everyday keep of Filipinos continues to be the driving force behind its journalistic and corporate initiatives. As the countrys no. 1 newspaper, the Philippine D aily Inquirer will remain steadfast in its commitment to bring equilibrize news, fearless views to readers when and where it matters. II. History The Philippine Daily Inquirer was born in the last days of 1985. Like its predecessors, the Mr. and Mrs.Special Edition and the weekly Philippine Inquirer, it was to play an in-chief(postnominal) role in helping bring intimately chronicling the historic EDSA revolution. The Sandiganbayan on declination 2, 1985 acquitted all 25 soldiers and a civilian accused in the Aquino-Galman double murder case. At or so the same epoch, President Ferdinand E. Marcos called for a snap presidential election. Ms. Corazon C. Aquino, widow of Sen. Benigno S. Aquino younger , was soon nominated by the opposition to run against Marcos. A strong demand then arose for a credible alternative broadsheet that would struggle with the three national dailies controlled by the government.Mrs. Eugenia D. Apostol, Chair of Mr. & Ms. publish Co. , and a pigeonhol ing of media throng organized the enquirer to meet the demand for a credible broadsheet. The group headed by Mrs. Apostol wanted to have a newspaper that was truly independent, free from the influence of interest groups. The questi unmatchedr started publishing with less than P1 trillion in seed m wizardy, its maiden issue, published on December 9, 1985, sold 30,000 copies. The first issue said that the INQUIRER would chronicle the quantify with candor and courage. The paper later adopted the slogan Balanced News, b atomic number 18faced Views.The new periodic was housed in the dilapidated one-story Star Building on 14th and Railroad streets in Port Area, capital of the Philippines. It was put out by 40 editor in chiefs, reporters, correspondents, photographers and other editorial employees working in a vitamin C squargon meter newsroom. Columnist Louie Beltran was named its Editor-in-Chief. The INQUIRERs circulation increased as Ms. Aquinos campaign picked up. By January 1986 it was selling 100,000 copies and by February 1986, shortly before the election, it was selling more(prenominal) than 250,000 copies and circulation was keep to climb beyond the 300,000 mark.After the EDSA Revolution, the circulation settled down, but the INQUIRER soundless ranked present moment among the top broadsheets with 175,000 paid copies daily. On June 27, 1986, the INQUIRER transferred to the creator Madrid Restaurant on EDSA. The new president, Ms. Corazon C. Aquino, was the guest of honor at the inauguration. In its first year of operation, the Philippine Daily Inquirer, Inc. ranked 339th on the list of top 1,000 companies of the country. Since then it has been consistently on the list in 1988, 530th in 1989, 467th in 1990, 451st in 1991 451st again in 1992, 349th in 1993, 333rd in 1994, 315th and in 1995, 296th.Frederico D. Pascual, former assistant managing editor of the Daily Express, was named executive editor in February 1987, replacing Beltran. Pascual wa s appointed Editor-in-Chief 2 years later. On Sept. 22, 1987, two oldtimers in newspaper management joined the INQUIRER Mariano B. Quimson, Jr. as president and Ben M. Pangilinan as Vice President for Marketing, it was also at that time that the INQUIRER received an additional capital infusion. In November of that year, the INQUIRER began ground up a modern electronic newsroom Today, the entire editorial and employment operation of the INQUIRER is 100 percent computerized.On November 17, 1987 the INQUIRER travel again, this time to the BF Condominium on Aduana Street, Intramuros. It was in 1990 that the INQUIRER overtook the lead of some other daily and became the countrys biggest circulated broadsheet. This was validated by a circulation audit conducted by Sycip, Gorres and Velayo for the sign Media Audit Council which found that the INQUIRER had an average net paid daily circulation of 200,759 for the period of October 1989 to border 1990. Since that time the INQUIRER has consistently led in the circulation ratings.The BF Condominium building was damaged in the earthquake of July 1990. On January 5, 1991 the INQUIRER transferred to the YIC building on United Nations Avenue and Romualdez Street in Malate. On June 14, 1991, Leticia Jimenez Magsanoc, columnist and associate publisher, was appointed Editor-in-Chief. On January 26, 1994, Ms. Apostol, the INQUIRER founding chair, retired and Ms. Marixi R. Prieto took over her post. A group led by Eduardo Espiritu, former PNB president bought Ms. Apostols helpings in the company. Previously, a group headed by Ms. Prieto had bought into the Philippine Daily Inquirer, Inc.On Feburary 4, 1994, the PDI bill of fare of directors appointed Isagani Yambot as publisher. The INQUIRER transferred to its building on Chino Roces Street (formerly Pasong Tamo) landmark Yague and Mascardo Streets in Makati city on January 5,1995, its printing press was installed earlier, only approximately 20 meters away from the off ice building. The INQUIRER is now the No. 1 newspaper in the country in monetary value of ciculation and readership. It has a daily average circulation of 250,000 and a Sunday circulation of 270,000. Based upon the Asia Research Organizations (ARO) trimedia survey, it is estimated that more than 2. million readers nationwide are now reading the INQUIRER. Of the INQUIRERS 416 employees, 192 are with the editorial group and 224 with the business group. In addition to its 56 regular reporters based in Metro manila paper, the INQUIRER has 90 provincial correspondents who cover the news throughout the country. It has four news bureaus in Baguio City (Northern Luzon), Legaspi City (Southern Luzon), Cebu City (the Visayas) and Davao City (Mindanao). To date, The Inquirer is the most awarded broadsheet. Its writers have been honored with over 100 awards and citations.It was elect paper of the Year by the Rotary Club of Manila in 1992 and was lone print media awardee in January 1995, duri ng the visit of Pope John capital of Minnesota II, when it was cited by the Catholic Mass Media Awards for Best News Reportage. In may 1997, it was again given the CMMA award (now the Lorenzo Ruiz Award) for its pork barrel series. It also received the Webby Award for its website (www. inquirer. net), and Agora award for Marketing Company of the Year, and in 1999, the grand prize of the 1998 Citibank Excellence in Journalism Award (Elena Torrijos) as well as an Anvil Award for Merit for its Tabang Mindanaw campaign in 98.In May 1998, Ben Pangilinan formally retired from the office and was succeeded by Alexandra P. Romualdez as president. The INQUIRER has come a long way from December 1985 when it started on a P1 million budget and enjoyed an initial circulation of 30,000. It is now the daily newspaper with the biggest circulation and readership. It is considered one of the most influential dailies in the country like a shot. III. Mission, Vision, and Values The mission of the Phil ippine Daily Inquirer is to be the dominant, most keeped and influential Philippine media organization for Filipinos here and abroad.Generally speaking, they want to be know having an important role in the society. Not only locally but to be acclaimed internationally. Their vision is focused on fitting a world-class mainframe of news and information, publishing the countrys newspaper of record, informing and influencing our public, providing other excellent serve and serving as a catalyst for social progress all within the framework of a liberal democracy. And lastly, their corporate values which are focused on these things as follows ExcellenceWe uphold the highest standards in journalism and provide top- type service to readers, advertisers and clients. We perform our roles to the take up of our abilities and continuously anticipate to im test our expertise and skills. We strive to be reliable, accurate, efficient and effective in the delivery of our services and management of our finances. Integrity We abide by the principles of honesty, legality and incorruptibility in our journalistic, business and interpersonal conduct. Through these, we establish our credibility and belong worthy of the trust of our stakeholders. Editorial IndependenceWe maintain the freedom to take a position regardless of external and internal pressure, ensure that we take in out all sides, decide responsibility without fear or favor, and wonder independent thinking and freedom to express views and intellections. Responsibility We work for the cash advance of our nation and strive to preserve and conserve resources in all our undertakings. Teamwork We respect and trust each member of the team and work harmoniously to earn the organizations goals. Dynamism We continuously improve and respond to the changing postulate of the environment, the market and the organization.We adopt an open-minded, forward-looking and proactive stance in meeting the challenges of the future. I n upholding these values, we seek the guidance of Divine Providence to attain higher levels of development. IV. S. W. O. T. abbreviation This is an analysis which enumerates the strengths, weaknesses, opportunities and threats. Philippine Daily Inquirer has fully established a heavy name in the media industry. It is known as one of the best leading newspapers in the country. We have asked few people with regard to their opinion about the newspaper to determine its strengths and weaknesses.STRENGTHS The main strength of PDI is their news paper Name. No matter where people live, almost everybody knows their news paper Name. The Philippine Daily Inquirer is undeniably the countrys most widely read and circulated newspaper. It is also the most environmentally friendly newspaper in the country, being the first local newspaper to use organic soy-based ink, 100% recycled newsprint and a resizing of the paper saving seven trees a day. pursuance the principle of honesty, fairness and cred ibility when giving information. One of the reputed news paper industries today. They have digital edition available to all readers. Good reputation among customers. WEAKNESSES PDI news paper is not readable by a commoner. laid-back damage structure. Not all people can afford the price of the news paper. OPPORTUNITIES Aside from the internet (inquirer. net) and radio (radio inquirer) there is the opportunity for the far-famed publisher to go on television. As a medium, it helps to inform the normal public to be aware of the latest events in the country in all aspects be it in the politics, showbiz, economy, etc.. Another thing is it emphasized quality news reporting which can bring up the mind of the people to think broader things in life. It also helps the economy in terms of employment, as they hire people who qualify to their requirements. It plays a good competition in the media industry which can influence other media companies to perform a sanguine and balance informat ion to the public. THREATS Because of the many forms of new media, people would not be interested anymore to subscribe to newspaper Because of the majority of the Filipinos are uneducated, they ply to prefer to buy newspaper which are printed in tagalong. In terms of price, small media companies who print newspaper in tagalog are more affordable so they patronize more on them. The computers and internet can travel the print media to boom the industry specifically the newspapers because they can also be read through the internet without buying them. If public would not patronize their newspaper chances would be more unemployment scenario if the company closes if they could not survive anymore. V. Competitors In the world of media, competition is never an outcast.Even television and radio post are all aiming to be number one, and so as all the newspaper companies throughout the country. Philippine Daily Inquirer is only one of those competing newspaper companies. One of the most famous newspapers in the country is the Manila Bulletin. The Manila Bulletin (also known as the Bulletin and previously known as the Manila Daily Bulletin and the Bulletin Today) is the Philippines largest broadsheet newspaper by circulation, followed by the Philippine Daily Inquirer. It bills itself as The Nations Leading Newspaper, which is its official slogan.Founded in 1900 as a shipping journal, it is the second-oldest Philippine newspaper, second only to The Manila Times. Its name was changed from Bulletin Today on March 12, 1986. It was originally have by a Swiss expatriate named Hans Menzi. The Manila Bulletin survived the Martial law era of President Ferdinand Marcos for propaganda purposes. The newspaper is owned by Filipino-Chinese business mogul Emilio Yap, who, aside from the Manila Bulletin Publishing Corporation (the papers controlling company), also owns the Manila Hotel, Centro Escolar University and Euro-Phil Laboratories.The company has been listed on the Philip pine Stock Exchange since 1990, and had revenues of approximately US$45 million in 2004. Besides its flagship it publishes two other daily tabloids, Tempo and Balitia, as well as nine magazines such as thePhilippine Panorama, Bannawag, Liwayway, Bisaya and a waiter of other journals in English, Tagalog,Cebuano and other Philippine dictions. Another newspaper that is ruling in the media organization today is the Philippine Star. The Philippine Star is a daily English-language broadsheet newspaper based in Manila and circulated nationwide in the Philippines.Owned and published by PhilSTAR Daily, Inc, it was founded on July 28, 1986 by veteran journalists Max Soliven, Betty Go-Belmonte and Art Borjal. The Philippine STAR has an established circulation in Hong Kong and Saudi Arabia. It is among the top three broadsheets in the country, by circulation, along with the Philippine Daily Inquirer and the Manila Bulletin, with other Philippine newspapers trailing far behind. information from the Neilsen Media Index for the first quarter of 2008 show that the Philippine Star is the most read broadsheet in the Philippine capital of Metro Manila, with a Monday-to-Saturday readership of 47. percent. As of the last semester of 2007, the Media Index also showed the Star is the number one broadsheet among the ABC1 socio-economic class, with 47. 3 percent of the market, up from 35. 7 percent the previous year. A separate survey by the Nielsen Media Research Print ad Information Service, which monitors print advertising placements, shows that in 2007, the STAR received the lions share of advertising expenditure among all other Philippine broadsheets. It reports P2. 97 zillion worth of advertising went to the Philippine Star, followed by P2. 8 billion for the Philippine Daily Inquirer, and P1. 35 billion for the Manila Bulletin. All of the leading newspapers today already have many similarities today. It only depends on how they market themselves to prove that they are be tter than anybody. Some of the other newspapers gaining prestige today are Manila Times, Business Mirror, Manila Tribune and many more. VI. Recommendation Philippine Daily Inquirer has already done all the best to establish their good name and image in the media industry.Based on the analysis that we did, I would like to focus more on the suggestions to improve their weaknesses and make it befit part of the strength. We have stated in the weaknesses that Philippine Daily Inquirer is not readable by a commoner and it is something that seems to be a high cost structure. We would like to recommend to the company to have a Filipino version of the newspaper written in the native language so it is easier for all types of readers to understand the content and meaning.Make it friendlier to all readers. Because today, not all Filipinos are able to understand the English language and most of them belong to the middle and average classes only. Even those who are authentically adequate to(p) of reading in the English language are not becoming interested in newspapers written in English simply because it needs a little more of effort to fully understand. When it comes to the high cost structure, we would like to recommend to the company to lessen the pages.As one of the readers of their newspaper, we happen upon it a little too hard to understand and our interests focus only in one page or two. We dont really like reading all of the pages of the paper. Another suggestion, make it more attractive. fair like with the advertisements of products, make it pleasing for the eyes of their readers. Also make it more affordable for the Filipino people. Media Management and Marketing Group Members Montereza A. Veloria Natasha Kate Mendoza Ma. Theresa Cambel Carylle Estrella Charles Aguilar Monday/Thursday 600 pm to 730 pm Professor Dino Cantal